Creating a Better Customer Experience with SMS API Integration

Posted by Tristan Barnum on Tue, Jul 23, 2013 @ 08:32 AM

There are several big trends in the world of technology, and among them are undeniable shifts toward smaller and more mobile technology. Increasingly, consumers choose to use their tablets or smartphones to make purchases online or to manage social networking platforms. Businesses have offered mobile apps for their services or products to allow easy access on such devices.

sms api integrationImage Courtesy of flickr user Lars Plougmann

Going hand-in-hand with this is consumers' increased desire to communicate by text message. A Neilson study in 2010 revealed that average teenagers send over 3000 texts per month. However, younger consumers are not alone in using this means of communication, and it is a means here to stay. With that said, an SMS API solution can add a lot to your business.

An SMS is a means of sending brief messages via text to consumers, accessible through a their mobile phone. You might use SMS to deliver confirmation messages to someone registering for an account with your company to verify the account, or to send a link to a customer after a purchase is made online. It can also serve as an effective way to notify customers of upcoming events, deadlines, or sales. SMS communication goes two ways, so it can also serve as a way for customers to reach you with requests and acknowledgements.

Beyond being an effective communication tool, SMS has a few other advantages. It can be a very cost-effective way to reach your customers. SMS texts can be sent out in bulk, reducing the time it takes to communicate so your employees can spend their time on other things. While a company pays for each message, the more you send out the less each one costs, so bulk messages end up being very cost-effective. It also requires few resources to do.

The Voxox SMS API also has a wide reach. SMS service by Voxox includes inbound delivery to DIDs in the United States and Canada, and outbound SMS service to more than 200 countries through more than 900 mobile operators. The Voxox SMS API is very easy to integrate with new or existing systems as it uses the REST protocol, rather than using complex mechanisms such as CORBA, RPC or SOAP.

This kind of a service can deliver messages and information instantaneously, which opens up several marketing possibilities, including the ability to communicate with a customer at the moment that they are poised to buy something. A well-timed SMS text can make a difference on a customer's choice if they are on the fence. Messages generally have a high call to action response. Short messages means that customers generally read the entire thing, so it's an effective way to keep them informed.

Regardless if you need to increase communication solutions for your clients, or you want to expand the services that your company currently offers, working with an SMS API could be just the thing you're looking for.

Voxox is one of a few wholesale providers of SMS services, with a large infrastructure and strong partnerships with numerous carriers across the world. Voxox offers competitive rates, and a high-quality service to businesses looking to include SMS service.

Tags: Messaging, SMS