Over the past several years, business experts have increasingly touted the idea that trust has evolved from a feeling to an actual form of currency in business. Depending on the level of service they provide to consumers, businesses either stockpile trust in bundles or begin to lose it until almost nothing remains.
The numbers support this assertion. For example, according to a Zendesk survey, 39 percent of customers continue to avoid vendors for two years after a bad customer service experience. Furthermore, 48 percent said they had recommended that others not buy products or services after having a bad customer experience. What these numbers illustrate is that a reduction in consumer faith in a company is directly correlated with revenue loss.
One of the ways businesses can simultaneously increase trust and provide a better customer experience is by getting a company-specific, local small business phone number from a small business phone service. First, if you are a small business owner at a trade show passing out business cards, you don’t want to have to give your personal cell phone number out to potential customers. Your trustworthiness may be in question from the beginning, decreasing the chances of generating new business with that prospect.
Additionally, if you have employees spreading the word about your product in targeted locations throughout the country, each of them can also adopt a local number that gives your company a local feel.
What some small or microbusiness owners may not know, however, is that these small business numbers are available with little hassle and almost no setup time. With best-in-class technology, all you have to do is enter your mobile phone number into a little box on the web and you are ready to go.
When it comes to trust, you’re either putting it in the bank or spending frivolously in a way almost certain to come back to bite you—saving seems like the better option.