VOXOX Blog

Mobile Operators Need an OTT Partner -- the Stats to Prove It!

Posted by Erica Berry

Tue, Aug 5, 2014 @ 04:00 AM

Before the introduction of smartphones, people actually used their mobiles to call other people over their service providers’ networks. However, since smartphones have penetrated the market, the number of calling minutes used has gone down. In fact, when it comes to how smartphone owners use their phones on a daily basis, the telephone is the fifth most utilized function! Ranking in the top 5 sounds great, but isn't it strange subscribers aren't actually using their phones to make phone calls?

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Topics: Voice Communication, Communication, Industry Trends, Voxox, VoIP, Cost Savings, OTT

Telcos Should Be OTT Partner, Not Enemy

Posted by Erica Berry

Tue, Jul 22, 2014 @ 04:00 AM

You’ve heard the phrase if you can’t beat them, join them. Well, telcos are taking this literally as many are shifting their focus from battling OTT services to partnering with them. In fact, an interest in providing OTT-type services is on the rise, with 36% of mobile operators partnering with OTT providers last year.

So, just why are telcos uniting with OTT services? Because competing with the features and competitive prices of OTT apps is nearly impossible for operators, but a partnership can prove to benefit their bottom line, as well as offer a few awesome perks to the people who keep them in business -- the consumer!

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Topics: Voice Communication, Communication, Industry Trends, Voxox, OTT

4 Struggles Operators Can Overcome with an OTT Partner

Posted by Erica Berry

Tue, Jul 8, 2014 @ 04:00 AM

For the first time ever, more than half of the U.S. population owns a smartphone, giving operators much to smile about. More smartphone users means more calling and data plans and potential for increased revenue, but what happens when consumers bypass their carriers' services by using OTT apps? Operators lose money.  

OTT communications providers offer mobile apps that utilize an operator's infastructure and customer base to offer consumers text and phone access at a lower cost than most operators can offer. So, how can operators reclaim this lost revenue? With a partner of course! In an effort to show carriers just how beneficial an OTT partner can be, we've narrowed down the top 4 struggles operators face when their customers use OTT apps to bypass their services, and how they can overcome them by teaming with a partner.

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Topics: Voice Communication, Communication, Industry Trends, Voxox, VoIP, Cost Savings, OTT

4 Ways to Lower a Cell Bill with an OTT Communications App

Posted by Erica Berry

Thu, Jun 19, 2014 @ 04:00 AM

OTT communications apps may sound like a super high tech term, but you probably use one of these every day. In fact, 276.8 million people used OTT apps on their smartphones in 2012, and by 2016 1.32 billion are projected to be saving money on their cell bills each month by putting these apps to work!

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Topics: Voice Communication, Communication, Industry Trends, Voxox, VoIP, SMS, OTT

Study: 10 OTT Services Stats That Will Blow Your Mind

Posted by Erica Berry

Tue, May 27, 2014 @ 04:59 PM

Over the last few years, the popularity of OTT services among mobile consumers has skyrocketed. Just how big is the market you wonder? Well, the experts over at mobilesquared, a leading provider of insight and intelligence on the mobile sector, have the answer.

Mobilesquared put together this 3-year-forecast outlining how the OTT services market will grow throughout 2017. The full report is chock full of interesting info and stats! We pulled a few of our favorites to give you an overview of just how many people are saving money and staying connected with OTT services like Voxox.

Here are our favorite 10 OTT services stats....

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Topics: Top Tip List, Communication, Industry Trends, OTT

Should Telcos Charge OTT Services Providers?

Posted by Erica Berry

Tue, May 13, 2014 @ 06:00 AM

Mobile consumers love OTT services, and for good reason! Mobile OTT services like messaging and calling apps offer the same functionality as those from service providers, but they are typically much cheaper (or free!) and come with some awesome features that surpass the basic calling and SMS capabilities of traditional carriers.

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Topics: Communication, Industry Trends, OTT

OTT Services: Building Mobile-First Businesses for a Mobile World

Posted by Erica Berry

Tue, Feb 11, 2014 @ 04:00 AM

Most of our favorite sites, applications and OTT services are available on our mobiles, but they probably didn’t start out that way. Take Facebook, Twitter and Voxox for example. These three networks launched on the web and crossed over to mobile due the soaring number of mobile users demanding on-the-go services. However, many businesses today are shifting their focus onto designing and developing for mobile first to stay ahead in a world with an increasingly mobile-centric consumer experience.    

                            

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Topics: Voice Communication, Communication, iPhone, Messaging, SMS, Text Communication, Android, OTT

OTT Services: Most Commonly Asked Questions Answered

Posted by Erica Berry

Wed, Nov 13, 2013 @ 04:00 AM

 1. What are OTT services?

OTT stands for “Over-the-Top”, referring to third-party services available on a user’s smartphone that are outside of the control of the mobile carrier.

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Topics: Voice Communication, Communication, Industry Trends, Voxox, Messaging, VoIP, SMS, Text Communication, OTT

Infographic: Growth of OTT Apps

Posted by Tristan Barnum

Wed, Oct 9, 2013 @ 05:00 AM

There's no question that OTT apps are taking the mobile space by storm as users seek to find cheaper ways to communicate with friends and family.

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Topics: Voice Communication, Communication, Industry Trends, Voxox, Messaging, VoIP, SMS, OTT

OTT Apps: The Guide to Everything OTT

Posted by Erica Berry

Wed, Sep 11, 2013 @ 07:26 AM

Have you ever used a mobile app to place a call or text message rather than using your service provider’s traditional texting and calling plans? Have you ever watched a TV show on YouTube or Hulu rather than on cable? If you’'ve answered yes, then you’'ve used an OTT app, maybe without even knowing it!

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Topics: Voice Communication, Communication, iPhone, Industry Trends, Messaging, VoIP, SMS, OTT