Summer is here and you know what that means—summer sales and discounts! Businesses big and small run deals to get customers in the door (sometimes figuratively speaking) and virtual phone numbers are a fantastic way to attract attention, boost sales AND track sale effectiveness.
Many virtual phone number providers allow you to choose a number, so try a grouping of numbers that fit your local area code, or ones that are easy to remember—and even sign up for a toll-free number if that makes sense for you! There are several options, so seek out a few providers and see what’s right for your business.
Here are a few ideas for putting virtual numbers to work:
1. Be Local
Businesses that have a local presence can get a local virtual number in their area code, or in an area they’re wanting to target, for a summer special. A flower shop, for instance, that travels to farmers markets in different cities, or states, can utilize several local numbers to show buyers and passerby’s they are a local supplier—a big plus for those following the shop local movement!
2. Look Big
Toll-free numbers are a fantastic option for companies with a nationwide footprint, or smaller businesses that want a corporate appearance. Creating a toll-free number that coincides with your summer deals lets callers know they have to act fast in order to reap the benefits! Be sure to showcase your virtual numbers on your advertisements, website, social sites, car wraps, etc. for maximum impact
3. Utilize Features
Virtual numbers often come with an auto-attendant, voicemail inbox, business SMS and custom menu options—don’t forget to coordinate your specials with mentions across these voice touchpoints! Not sure how to go about it? Check out this article on how to use your phone’s built-in features for marketing promotions.
4. Analyze Data
If you’re running multiple sales or placing in multiple locations, be sure to record which number corresponds with a specific sale or location. Keeping track of these details will show you the effectiveness of each campaign: Did the number on your Facebook ad receive more calls than the number of your car wrap? Did the number on the 10% discount code receive more calls than the refer a friend bonus ad? The proof is in the pudding!
Now that you have the know-how to promote your summer sales using virtual numbers, go get a local phone number or a toll-free number now! Set up is simple, painless and fast – but if you need help, we’re here for that too.
