As a small business owner, you've tried sales and marketing tactic in the book to reach your customers and increase sales, but SMS marketing is by far the most effective when it comes to actually getting their attention. It's cheaper, has a wider reach, and reaps a higher open and response rate than many other conventional marketing channels. If you’re looking to gain an edge over the competition, creating a text message marketing campaign should be at the top of your list!
However, since your business texts will be interspersed with your clients' personal texts, you have to be extremely mindful of not annoying them with irrelevant or unimportant messages. SMS etiquette is key here, as you don't want to get blocked for text messaging missteps!
We sat down with our new VP of Wholesale Sales, Debi Yphantides, to get a few nuggets of wisdom..
Q: What are you looking forward to most in 2019?
A: Event networking is an important way for us to keep in touch with clients as well as meeting with vendors and new prospects. In 2018, the Voxox wholesale team attended ITW, Channel Partners, LA Mobile World Congress, InCompass, World Telemedia Spain, and Capacity Messaging & SMS London. We are considering some of these for 2019, and have plans to attend IT Expo in Florida and ITW in Atlanta.
We're excited to introduce you to our latest addition to the Voxox management team -- Debi Yphanties, our new VP of Wholesale Sales. Check out her story in the press release about Debi's appointment (below) and tune in tomorrow for a follow-up post with a short Q&A with Debi about her vision for wholesale sales leadership in 2019.
Voxox just announced its partnership with leading Malaysian carrier Digi Telecommunications, which serves 11.7 million Malaysian customers, providing mobile connectivity and internet services. Digi is part of the Telenor Group, one of the world's largest telecommunications providers. In addition to today's partnership announcement, Voxox has also announced the duo's first offering together. As part of the agreement, Digi is white labeling Voxox Cloud Phone and is now offering the service in Malaysia under the brand Omni Hotline, complete with Malaysian telephone numbers. This is the first implementation of Voxox Cloud Phone with a foreign carrier.
The U.S. and Mexico have cultivated a dynamic business environment that encourages innovation, collaboration and mutual prosperity for small businesses with partners, employees, and customers across the border. Part of the competitive advantage for both U.S. and Mexican entrepreneurs is the geographical proximity; however, there are also challenges related to cross-border product shipment, delivery, payment, and knowing the key legislation related to taxes, customs, etc. Entrepreneurs with cross-border ties must be able to have effective international communication, and when this comes to the smallest businesses with shoestring budgets, international calling costs (and cost-savings) can really matter.
The Voxox team has been busy introducing new business texting capabilities -- recently, we added two-way business SMS for local and toll-free numbers available via Cloud Phone. VoIPReview.org did an in-depth story on the latest SMS enhancements for Voxox Cloud Phone: "Voxox Adds Another Reason for Businesses to Get a Toll-Free Number."
Voxox just announced that its latest updates for Cloud Phone include two-way SMS support for toll free numbers, as well as enhancements to the admin interface and user experience. Check out the announcement below, which also discusses how Voxox offers more value with business SMS than popular competing services:
Voxox was recently announced as a winner in Owler's 2016 HOT in City Awards for San Diego! Check out the full press release below:
Voxox just announced that its virtual PBX service Cloud Phone is now going to include free SMS with all Cloud Phone subscription plans. The major virtual PBX players typically do not offer two-way texting for free within their monthly calling plans. With Cloud Phone, all calling plans now come with 1,000 to 5,000 monthly text messages at no additional charge. Full press release here.