Regardless of the industry you're in, your business needs a way for customers to contact you directly. While email and online forms are convenient for some, many consumers still prefer to speak with an actual person when contacting a business. As an entrepreneur or small business owner, you may be wondering what's a better option for you -- going the local number route or the toll free number strategy.
Many businesses have already discovered the benefits of having a toll free number, but if you're not sure if an 800 number is right for you, here are few questions to ask yourself:
Do you want to encourage customers to place orders over the phone?
Advertising a toll free number is an effective way to drive phone traffic because it can be easier to remember. Choosing a toll free number with a pattern or repeat numbers means people are more likely to call you, generating more sales!
Do you provide customer service via phone?
A toll free number has the perception of being customer-friendly, as the idea is to make calls free of charge for customers who want to connect with you. In the age of the mobile phone and unlimited plans, the cost savings of a toll free number isn't what is used to be, but the perception of reliable customer service is still in play here. There's nothing worse than needing help with a product or service and finding it nearly impossible to get a hold of a real person -- talk about frustrating! The toll free number is inviting and accessible, so it makes your customer feel welcome to give you a call (and more likely they are to remain a customer).
Would a higher call volume benefit your business?
Whether you sell directly over the phone, have a brick and mortar or are a consultancy, more calls generally mean more sales. A toll free number can also give the impression that you have a large operation -- providing the instant credibility you need to gain more business!
Do you have a broad geographic customer base?
Wherever you're based, if you are able to serve customers outside your local area, a local number may be limiting. A toll free number can help you capture new markets.
Did you answer yes to any of the questions above? If so, it may be time to take advantage of all that toll free numbers have to offer. Still have questions? Comment below or ask us on our social networks – Facebook, Twitter, Google+, or LinkedIn.