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Case Study: Fitocracy and Cloud-based Phone System

Posted by John Lee

May 10, 2018 10:38:33 AM

Recently, Fitocracy was featured in Entrepreneur magazine about adopting a cloud technology to improve customer service. The objective of the New-York based online fitness platform is to make exercise and improving health, more fun. Users who log their workout activity are awarded points and by completing quests, they could also earn badges. The problem was, with over 1.5 million users and estimated 100 personal trainers, the business was struggling with engaging customers over the phone. How could a small 8-person firm provide better customer service, while appearing as a giant in the fitness industry?


Finding a solution for better customer support.
Brian Wang, CEO of Fitocracy, was faced with the challenge of finding a way to drive growth and participation through user engagement. He wanted to encourage users to meet their fitness goals, but with his limited staff, it was difficult to support the large number of customers calling the office. Brian wanted an affordable, simple communication solution to help create a big business image, and provide reliable service that would improve customer relations. 

Reliable and steadfast support for clients
With Cloud Phone, a cloud-based phone system, calls are routed directly to the employees’ cell phones making it easier for clients to reach a Fitocracy rep. Brian was able to set the system up in a matter of minutes. There was no need for additional hardware or equipment and now he could manage his business communication easily online. By improving customer relations with a cloud-based phone system, Fitocracy was not only able to save money but also drive sales and revenue. 

What are your thoughts? Could a cloud-based phone service help your business? Share in the comments below!


Topics: Cloud Phone, Cost-Effective Solution, Improve Your Business