VOXOX Blog

As a small business owner, you've tried sales and marketing tactic in the book to reach your customers and increase sales, but SMS marketing is by far the most effective when it comes to actually getting their attention. It's cheaper, has a wider reach, and reaps a higher open and response rate than many other conventional marketing channels. If you’re looking to gain an edge over the competition, creating a text message marketing campaign should be at the top of your list!

However, since your business texts will be interspersed with your clients' personal texts, you have to be extremely mindful of not annoying them with irrelevant or unimportant messages. SMS etiquette is key here, as you don't want to get blocked for text messaging missteps!

The Voxox team has been busy introducing new business texting capabilities -- recently, we added two-way business SMS for local and toll-free numbers available via Cloud Phone. VoIPReview.org did an in-depth story on the latest SMS enhancements for Voxox Cloud Phone:  "Voxox Adds Another Reason for Businesses to Get a Toll-Free Number."

Voxox just announced that its latest updates for Cloud Phone include two-way SMS support for toll free numbers, as well as enhancements to the admin interface and user experience. Check out the announcement below, which also discusses how Voxox offers more value with business SMS than popular competing services:

Voxox just announced that its virtual PBX service Cloud Phone is now going to include free SMS with all Cloud Phone subscription plans. The major virtual PBX players typically do not offer two-way texting for free within their monthly calling plans. With Cloud Phone, all calling plans now come with 1,000 to 5,000 monthly text messages at no additional charge. Full press release here. 

The worldwide mobile landscape is in a state of constant change. Even as I was researching this post, mobile usage stats have increased, leaving me with no alternative but to qualify all data herein with “as of this writing.”

Despite the constant flux (or maybe because of it), the numbers for mobile usage in China are fascinating, especially when compared to the same statistics in the U.S. We Americans tend to think of ourselves as technically competent people (whether it’s true or not) but some of these stats may surprise you.

Family Values

Face it. Summer is ending. Autumn is approaching. Everyone seems to be OK with this (what choice do we have?) but close on the heels of autumn come the holidays. Sorry to be the one to break it to you but someone had to do it. We only have a few short weeks before the chaos begins. Every year I’m surprised over how quick retailers are to start their promotions. Last week I got an email from Pier One announcing their 2015 Christmas collections.

Free texts and calls using VoIP

So you’re finally ready to get free texting and calling with Voice over IP! Smart move. And you’ve decided to use Voxox. Even smarter move. Consumers have begun using VoIP to save money on local and long distance calls and avoid data charges. Because VoIP apps run over the top (or OTT) of your current cellular service, you can minimize your monthly plan and use Voxox for unlimited free texting and calling in-network.

Mobile is transforming the way we do business. With approximately 6 billion SMS messages sent in the US every day, more businesses are applying SMS marketing to reach their audience. Sending bulk SMS allows companies to engage existing customers and reach new ones. You could instantly deliver promotional offers, news alerts, or appointment reminders that your customers see immediately.

Here’s some ways that wholesale SMS could boost your marketing strategy:

In a study by GSMA on the mobile industry, it was predicted that the number of unique mobile subscribers would increase by an additional 1 billion in the next 5 years. That means by 2020, there would be approximately 4.6 billion mobile users in the world. In response to the growing number of mobile users, many businesses are rethinking their strategy on how to reach and engage their customers. Bulk SMS service is quickly being recognized as an effective solution for connecting businesses with their audience.

You learn something new every day. Sometimes the lessons are hard ones, like chocolate-covered coffee beans actually contain caffeine. They’ll keep you up for days! Other things you learn could just be interesting facts, like former Apple CEO, the late Steve Jobs, worked in an apple orchard after dropping out of college.